Where (and How to) Find Potential Investors for Your Small Business

The prospect of owning your own business can be an exciting time, but also a stressful one. Starting a business, even a small business, takes a lot of time, energy, and money. If you lack the funds to start your business, you’ll need to find funding through investors. While this can seem intimidating, there are many different ways to find potential investors thanks to social media, networking, and a variety of other methods.

Through your social and professional networks.

Networking is essential in the business world, and in today’s modern society, it is no exception. Thanks to social media, networking has never been easier. You could utilize the business contacts you have met through your social media websites and professional networks to find potential investors for your business.  Some contacts to make include startup recruiters, lawyers in the startup community, and professional investors.

Through friends and family.

The quickest and easiest way to gain capital for your startup company is through friends and family. Many individuals who wish to start a business have already announced it to people they know, so it shouldn’t come as a surprise when you approach them. Known to many as the FFFs; friends, family and fools, you will be surprised to learn that the average funding gained from friends and family ranges between $25,000 and $100,000.

Through top venture capital blogs.

Professional blogs aren’t a new concept, but they aren’t a thing of the past. Most businesses, including professional investors, have blogs that they post to regularly. These venture capital blogs not only provide you with tips and tricks for getting capital for your startup company, but engaging with them through their blogs is a great way to find potential investors. You can choose from one of TechCrunch’s Top Ten Venture Capital blogs to get started.

Through local business incubators.

Another way for startups to get the funding they need is through local business incubators. Business incubators are programs specifically designed for the development and support of entrepreneurial companies. These are often local, so you should look in your own community for possible investors through a local business incubator. They work through networks, which is just another reason why networking is still so important in the business world.

Through crowdfunding.

Crowdfunding can also provide your startup with funding by locating potential investors. Crowdfunding works by allowing large corporations and investors to provide capital and funding to small businesses and individual startups. It just may be the solution you need in order to get your small business up and running and on the way to being successful.

Take some of the stress out of starting your own business by finding potential investors. As you can see, there are numerous ways to accomplish this. With the right attitude, contacts, and networking, your business can get the funding it needs in no time.