The holidays are a hectic time for many small businesses because there’s just so much to get done. But one thing many owners may overlook during this period is the fact that they may be able to help themselves both in the short-term and long run by investing in some technology.
Every year, experts caution that entrepreneurs will likely have to do more to help themselves and improve their companies’ chances of success during the holiday season, and one way in which they can do so is to invest in new technologies, according to a report from Entrepreneur. The ability to connect with consumers before they come into a brick-and-mortar store (or indeed, make a purchase online) is of course key to the process, but so to is having the ability to quickly deal with their needs whenever concerns arise. For this reason, investing in upgrading technologies ahead of the final push for the holiday season is often a good idea.
Step No. 1 here should probably include revamping or improving a business’s website so that consumers can have as much information as possible about the offerings a company might have, the report said. That should include making sure the site is equipped to handle a potentially huge increase in shopper interest, both in terms of the site’s normal pages and whatever checkout software is used for online purchases.
What else can happen?
Companies might also want to make sure that they’re protecting themselves when increasing their online presence as well, the report said. The fact of the matter is that these days, many hackers are actually targeting smaller businesses simply because they’re much easier to crack than larger ones, even if the reward is going to be considerably smaller. For this reason, entrepreneurs who do as much as possible to improve their security with encryption, anti-virus software, employee training, and more will likely be in much better situations going forward when it comes to protecting their systems and critical information.
Owners who want to set money aside for these kinds of efforts might benefit from seeking out more affordable small business insurance. For instance, tech insurance can shield them from the otherwise significant losses that can accrue quickly in the wake of a data breach, and thus any efforts to add that kind of protection will likely go a long way in the increasingly likely event of a hacking attack.