Without the resources that larger corporations have at hand, small businesses need to use alternative methods to reach customers.
One of the most important methods to these companies is email, as 60 percent of small businesses said they are trying to grow their email contact list at all times, according to a recent study from Constant Contact.
“List growth, and the business benefits that come with it, are clearly on the minds of small business owners today,” said Christopher Litster, senior vice president, sales and marketing at Constant Contact. “They realize that engaging customers is a key aspect of both maintaining relationships and finding new ones – and one of the best ways to do that is through email marketing.”
Email has numerous benefits for small businesses, including allowing them to build relationships, generate business leads, and drive traffic to their websites.
Businesses planning on using email to generate more leads might want to consider addressing their small business insurance needs as well. As companies grow, the need for greater insurance coverage arises and it is best to address this need before a growth period begins and an incident occurs.