These days, more small business owners are turning their attentions to improving the ways in which they deal with customers and clients, whether current or potential, online. However, many are finding that this is often a difficult process, and that in turn can lead to significant dissatisfaction with their efforts.
Everything about a small business’ online presence should be designed to present the best possible face of a company to the world, and often, that starts with having a good domain name, according to a report from .CO. However, about half of small business owners say they could not get the domain name they initially wanted when trying to start their websites, and 55 percent say that they believe they’ve lost business as a consequence. Slightly more than half also say they would change their companies’ web addresses if they had the opportunity to do so.
Moreover, the survey found that close to two-thirds of small business owners typically paid little attention to the domain extension when choosing their sites’ names, the report said. In addition, about four out of five also didn’t take into consideration the ways in which the name and extension might effect their social and mobile dealings going forward.
“It has never been more important for small business owners to understand and leverage the power of a good domain name,” said Lori Anne Wardi, co-founder and vice president at .CO. “The right web address, built on a global, credible domain extension, can make it easy for people to find, remember and refer you customers – and to drive your business forward.”
In general, small business owners will need to come up with strategies for engaging customers through their own websites as well as social media, but doing so isn’t always easy. These plans can take a lot of man hours to come up with and then execute, and some companies may not have the ability to devote attention to this area in addition to the others that are vital to keeping their companies afloat.
Further, when dealing with expanding the use of technology in an office setting, it might be wise for small business owners to invest in some tech insurance that will help them to better cover the costs associated with data breaches should such an incident arise.