While many small businesses might have put a lot of time, money, and even effort into getting their websites off the ground in the past few years, some might find that the traffic they're generating – in a number of ways – might be a little disappointing compared with their goals. However, it's important for companies to know why they may be falling behind on expectations and what they might be able to do to increase the number of page views they receive.
One trap that many small businesses may fall into with regard to building their websites is that they sometimes don't populate them with a lot of content, according to a report from the Huffington Post. A large number of companies nationwide may build sites that look and feel like they were put together in a short period of time, even if they weren't, simply because there isn't a lot of information on the front page, or others on the site. For this reason, it might be wise to start putting up posts or updating content regularly, so that people will have a reason to keep coming back to the site. Moreover, having more information on a number of pages may also increase the time people spend on a site, which in turn could lead them to be more likely to do business with a company.
Similarly, while many small businesses have tried to improve their websites and their social media efforts at the same time, some might not do enough to make sure the two are integrated, the report said. While being active on social media can help to create something of a community between companies and consumers alike, these efforts should also be constantly directing users to company sites and not just other social media pages. However, the reverse is also true: A small business website should also be directing people to social media pages as well, because some people may find a company through a simple Web search.
The point of a website is to improve a company's profile and, in turn, its financial standing, but owners may want to do a little extra work to increase their stability by finding affordable small business insurance. Reducing costs for workers' compensation or liability insurance may help give companies more flexibility and ensure that they are in a better position to handle any potential financial issues they face.