When it comes to getting the word out about themselves, small businesses have many options for their owners to consider, and these days many may be increasingly turning their attentions toward putting ads online Here, too, there are many different paths to go down, but when they want to reach targeted audiences who searched for products they manufacture, companies might not be able to do much better than Google’s AdWords.
It’s important to note that AdWords can seem somewhat expensive, and getting a significant return on investment might depend on how good companies are at tailoring these campaigns to both their intended audiences and their current offerings, according to a report from Business News Daily. The fact is that the network Google uses to distribute AdWords advertisements reaches as much as 80 percent of all internet users, and the ability to hone in directly on the people who might be most interested can go a long way.
So what should they do?
When it comes to setting up the best possible AdWords campaign, the first thing many owners might want to do is think about how they’re presenting themselves to the customer, the report said. What would an ideal buyer type into a search engine when looking for a product the company makes or offers? Combining that knowledge with an understanding of good search engine optimization tactics could go a long way toward reaching those potentially very interested buyers.
Likewise, small businesses would often do well to make sure their ads are being locally targeted, the report said. While there’s really no difference between money coming in from Kuala Lumpur and a company’s immediate local area, the fact is that the people who are most likely to be repeat customers are probably those in a small business’s hometown, and thus, even if there’s the option of e-commerce, the feeling of a nearby real-world experience might go a long way.
Finally, it’s also important that companies take the time to make sure their websites are presentable and modern-looking, the report said. Consumers may click on an ad they find interesting, but if the site looks old, or isn’t easy to use, then that click probably isn’t going to result in a sale.
Owners who want to position themselves best for this kind of success might also want to look into other ways of cutting costs, such as by finding more affordable small business insurance.