During the summer months, small businesses generally see activity tamper off with many people going on vacation.
In addition to ensuring they have all the necessary small business insurance coverage, owners of these companies can do a number of things to prepare for the summer.
1. Get out and meet people – While business is slow, owners should take extra time to grow their network. Whether this be by signing up for a conference or networking event, or on the Internet, meeting new people is always a good thing. In fact, small business owners could even end up coming in contact with someone who could help them grow their company. The chances are other people will have extra time during the summer as well, which is why it is the perfect time to grow a network.
2. Redo the company website – People are increasingly finding businesses on the Internet so small business owners should ensure their website is on par with their competition, and the slow months of the summer is the perfect time to revamp a website. These pages should be simple to navigate with the businesses' address and phone number easy to locate. Additionally, it should be easily readable on mobile devices as consumers are increasingly using their smartphones and tablets to access the Internet.
3. Complete needed maintenance – Whether the company building needs repairs, or computers need to be updated, the summer months are the perfect time to undertake this project. All computers need maintenance every once in a while, and the best time do it is when business is slow. Other small maintenance projects that could be completed include cleaning desks, reducing clutter, or fixing the air conditioner.
4. Keep in contact with clients – Just because business slows in the summer doesn't mean it disappears altogether. With that said, small business owners need to ensure they remain in constant contact with their clients. One of the best ways to do this is through simple emails, but it may also be a good idea to get on the phone or even meet some in person. Small business owners that ignore customers during the summer might find they are no longer there when business begins to pick up again in the future.