Small, Micro Business Owner Confidence on the Rise

Small, Micro Business Owner Confidence on the Rise

With stock markets reaching new post-recession highs, a greater number of small and micro business owners are voicing their optimism about the future.

A large part of the American economy is built around small businesses and start ups. As these parties gain confidence, it could result in a wave of new companies in the coming months, and many of them will require small business insurance.

According to the latest Small Business Happiness Index from Vistaprint, nearly 73 percent of small business owners experienced customer growth during the course of 2012. And what this could possible mean is increased cash flow, which would allow companies to further expand their reach.

“It is encouraging to hear that small business owners are optimistic about their revenue goals and company growth,” said Vistaprint chief marketing officer Don LeBlanc.

However, the survey indicated that business growth could be hindered by a lack of marketing and advertising initiatives often found in larger businesses. The majority of respondents said that despite the growing popularity of social media networks among small business, they still use word-of-mouth as their primary way to reach customers.