5 Tools to Measure Your Social Media Marketing Effectiveness

As you know, social media isn’t just a popularity tool or a way to connect with friends and family — at least not anymore. Businesses, large and small alike, are using social media as a tool to generate leads, increase their customer base, create customer loyalty, and increase profits.

So to join the rest of the pack, you’ve opened up a Facebook, Twitter, and LinkedIn account, as well as set up a blog where you post content regularly. But how do you know if all these tools are working to increase the overall effectiveness of your brand? It’s rather easy, if you use one of these five tools to measure your social media marketing effectiveness.

Page Rank Checker
– Using a quick online form, this site enables you to instantly check your website’s current Google page rank from 0 to 10.  Your site’s page rank is determined by a Google algorythm analyzing various elements of your website, and then comparing them to competitor sites.

HootSuite – HootSuite is probably best known for its social media communications dashboard tool, but it also offers a suite of analytical applications as well. With HootSuite, you can track brand mentions, analyze your social media traffic, and track the growth of your followers. Google Analytics and Facebook Insights can also be integrated into your HootSuite account, making the service even more valuable.

Klout – Another social media analytics tool, Klout provides a measurement of your influences across social networks. The guts of Klout is the Klout score which takes into account your network size, your content, and how people interact with your online content. Klout scores range from 0 to 100, with 20 being the average.

Google Analytics
– One of the most widely used web analytics application, Google Analytics is as robust as it is popular. Analytical tools include advertising ROI, e-commerce tracking, social network application tracking useful to analyze both website traffic, but also marketing effectiveness. A particularly useful feature is website referral traffic, which tells you where visitors came from before they visited your site.

Facebook Insights – Similar to Google Analytics, but for Facebook. Facebook Insights enables you to breakdown your “like’s” by demographics and other attributes. It includes a plethora of handy statistics, like page views, performance of posts, unsubscribers information, and more. Facebook page administrators can access Facebook Insights on the left hand side bar.

Whichever tool you use to measure your social media marketing effectiveness — and there’s plenty more, such as Twitalyzer, Radian6, Tweet Effect  — know that social media marketing is here to stay. So you might as well get in the game.